This month we look at key questions to explore before rebranding and examples of successful (and some not so successful) rebranding initiatives. 
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Are you thinking of rebranding in 2017?  Whether it's for a product, organization or person, effective rebranding can help revitalize your image and boost sales. But it is not something to do on a whim. Asking a few key questions can help determine if your organization would benefit. This post takes a look at why you might (or might not) want to rebrand and reviews some successful (and some not so successful) rebranding initiatives. 
If you decide to rebrand, following these 6 steps will make it easier and help you achieve a more successful result. Read more 
Trending: Current Blogs and Books of interest

While a brand encompasses much more than a logo, logos are still very important.  Logo design trends to watch for in 2017 include flat design, handmade looks, gradients, minimalism and more.
Thanks for reading.  We hope you enjoyed this issue. If you know anyone that is thinking of rebranding, please share this newsletter with them. 

And if there is anything we can help you with, please let us know.  
Broad Reach Marketing Services - practical, effective solutions.
Our passion is your success
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