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CoMeDPro Newsletter
CoMeDPro

First CoMeDPro Newsletter


The Ministry of Agriculture, Livestock, Fisheries and Food (Catalonia, Spain), the Ministry of Tourism (Israel) and the Assessorato del turismo, artigianato e commercio (Sardinia, Italy) have partnered to promote socio-economic development in a shared field within their respective territories (CoMeDPro Project)

The CoMeDPro team welcomes you to its first newsletter. Its intention is to inform you of all the developments related to this project. 

CoMeDPro, the Common Mediterranean Development Project, forms part of the ENPI CBC Med programme. This programme provides a means for cross-border cooperation between European Union (EU) member states and partner countries in regions on the shores of the Mediterranean. 

Project summary

 

The Mediterranean basin has always been characterized by a rich exchange of population, culture, goods and values between the different countries. 

Today, the contribution made by traditional products such as wine, olive oil, cheese, local products and crafts to the economy of rural areas may play a major role in territorial development.

CoMeDPro seeks to support the economic activity of Catalonia, Sardinia and Israel by improving the competitiveness of craft activities and local products, implementing quality standards and creating business opportunities through a network that promotes jointly agri-food, local crafts and tourism.

Such actions will improve rural areas' appeal, stimulate local development and develop professional skills. 

The project will last 24 months, ending on 30 December 2015.
 

Catalonia


In Catalonia, the aim of the project is to increase the competitiveness of small and medium-sized enterprises operating in the extra virgin olive oil and wine sectors in Designation of Origin areas by promoting the culture of oil and wine, landscape and territory.
 

Israel 


In Israel, the aim of the project is to increase the competitiveness of small and medium-sized enterprises making local craft and religious products along the historic routes in the Negev Desert (The Incense Route) and Galilee (the Gospel Trail).
 

Sardinia 


In the province of Oristano, on the island of Sardinia, the aim of the project is to increase the competitiveness of small and medium-sized enterprises operating in the cheese, olive oil, wine and pasta sectors. 

What have we done so far

Transnational meetings with the project partners


First Transnational Meeting 


The first meeting was held in Barcelona in March 2014. At this meeting, the Ministry of Agriculture, Livestock, Fisheries and Food, as project leader, explained what the tasks of each of the partners would be and how they should be performed.
 

Second Transnational Meeting 


The second transnational meeting was held from 24 to 27 November in Israel. 
Over those 4 days, the project's technical and financial aspects were discussed; one of the main goals was to agree and validate the quality standards that the companies from the three countries taking part in the project would be asked to meet. 
 

Third transnational meeting 


At this third transnational meeting, held in Barcelona from 14 to 17 July, the degree of compliance with each of the project's areas of action was determined, paying particular attention to budget aspects, certifications and audits. Other central topics of the work sessions and presentations were the introduction of the project's line of communication focused on new technologies (Internet and social media); the explanation and debate of the joint promotion network model for the agri-food, local crafts and tourism sector; and the approval of the common transnational framework for development policies aimed at the sector and for business support methods originating in CoMeDPro. 

Meetings with sector agents and possibly interested companies

The project's representatives in each country have contacted the agents of the sectors in question.


These meetings have enabled a consensus to be reached with respect to the training activities developed for companies in the sectors and territories concerned and the validation of the minimum entry requirements and quality standards that the companies interested in taking part in the project must meet. 
 

The project's representatives in each country have contacted possibly interested companies. 


At these meetings, the CoMeDPro project and the requirements for joining the project were explained. To date, among the three regions, there are more than 400 companies registered that are interested in joining the project. Of these, about half are taking parting in the activities carried out within the framework of the project.

Training activities


The training activities were aimed at both the companies taking part in the project and other companies and individuals who were interested (restaurants, shops, travel agencies, natural and cultural areas, tourist guides, sports activities, etc.). 

In the case of Catalonia, free training activities were started in March 2015. Targeting small business owners, their purpose was to bring them up to date in business management, online marketing and sales techniques, improve personal abilities and skills in foster entrepreneurship.

These training activities were agreed with the agents and were organized by the Agricultural Training Schools and the Federation of Cooperatives in the three differentiated regions of Catalonia that were eligible: L'Empordà, the area of Tarragona and Lleida and Les Terres de l’Ebre. 

The subject areas proposed were divided into four main blocks:
  • customer and visitor service and direct sale; 
  • territory and product, online marketing and selling;
  • economic and financial aspects.
During September and October, Israel and Sardinia will also organize training activities for companies in their respective territories, within the framework of the CoMeDPro project.

Business consulting activities


In order to improve competitiveness, there must be a prior diagnosis of the companies in order to identify their needs and offer them individualized advice, at no cost. 

In Catalonia, 78 olive oil and wine companies taking part in the European CoMeDPro project underwent an initial business diagnosis during March and April 2015. This diagnosis enabled training needs to be identified, defining the type of individualized business advice required in order to attain the quality standards agreed with the European partners and which would have to be met in order to join a future transnational marketing network between the member countries.

During September and October, Israel and Sardinia will also organize business consulting activities for companies in their respective territories, within the framework of the CoMeDPro project.

Follow the activities of the CoMeDPro programme on the Web


The CoMeDPro programme has opened several accounts on the social media, which it uses to keep a live point of contact with all the companies, professionals and organisations associated with the programme. Each partner works to present and cater for the particular features of its territory.

We invite you to follow the programme's online activity and take part. You’ll find us at:

Forthcoming actions

Joint promotion network for the agri-food, local craft and tourist sectors

 

A network of companies will be created, with a common concept among the three regions.

The concept is based on rural tourism in three regions (countries) in the Mediterranean Basin, which have identical characteristics as reflected in their climate, wildlife and vegetation, such as  crops in historical and contemporary agriculture. This project mainly focuses on olive oil, wine and goat/sheep cheeses and rural tourism. The development of tourism based on agricultural production and crop growing has many weighty implications for rural nature and landscape preservation and the economic promotion of the selected regions. 

The concept includes rural tourism (including agricultural tourism), which introduces agricultural areas and agricultural industries, such as olive oil mills, cheese dairies and wineries, as well as traditional crafts, such as spinning, weaving and wool (agritourism, agri-food and handicrafts). These elements are shared by all three of the selected regions. This concept can be added to the cultural and historical contexts of the selected regions, relations with regional populations and local traditions.

The common definition for agricultural tourism is ‘activities that attract visitors and promote hospitality in agricultural areas, providing explanations to visitors, presenting the farm products, illustrating production processes, etc. In addition, any initiative and activity conducted within the rural area, which directly and indirectly relates to agricultural activity and rural settlement, and that generate an increase in the number of visitors and economically contributes to the agricultural farm, thus improving diversity and income for the agricultural farm’. 

Business angels

 

Support for entrepreneurs and projects with entrepreneurial potential


Within the CoMeDPro programme, support will be provided for the creation of business models and lines featuring innovative actions, aimed at offering services and products within the lines of action of the CoMeDPro programme. In each country, an effort is being made to:
  • Identify innovative projects.
  • Look for investors.
  • Organize meetings with business angels.
  • Promote workshops and seminars during November 2015

Contact

Sra. Immaculada Malet i Prat
Project coordinator
immaculada.malet@gencat.cat
Phone: +34 933 046 700

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Correu electrònic
International Cooperation and DevelopmentENPI CBCMED Cross-Border Cooperation in the Mediterranean
Generalitat de Catalunya. Departament d'Agricultura, Ramaderia, Pesca i AlimentacióIsrael Ministry of TourismRegione Autonoma della Sardegna
This publication has been produced with the financial assistance of the European Union under the ENPI CBC Mediterranean Sea Basin Programme. The contents of this website are the sole responsibility of Secretary General Dpt. of Agriculture, Lifestock Fisheries, Food and Natural Environment of the Catalan Government and can under no circumstances be regarded as reflecting the position of the European Union or of theProgramme’s management structures.

The project CoMeDPro total budget is € 1.530.000,00 and it is financed, [for an amount of 1.377.000,00 (90 %), by the European Union (ENPI CBC Mediterranean Sea Basin Programme) through the European Neighbourhood and Partnership Instrument.

The 2007-2013 ENPI CBC Mediterranean Sea Basin Programme is a multilateral Cross­-Border Cooperation initiative funded by the European Neighbourhood and Partnership Instrument (ENPI). The Programme objective is to promote the sustainable and harmonious cooperation process at the Mediterranean Basin level by dealing with the common challenges and enhancing its endogenous potential. It finances cooperation projects as a contribution to the economic, social, environmental and culturaldevelopment of the Mediterranean region. The following 14 countries participate in the Programme: Cyprus, Egypt, France, Greece, Israel, Italy, Jordan, Lebanon, Malta, Palestine, Portugal, Spain, Syria (participationcurrently suspended), Tunisia. The Joint Managing Authority (JMA) is the Autonomous Region of Sardinia(Italy). Official Programme languages are Arabic, English and French (www.enpicbcmed.eu)

The European Union is made up of 28 Member States who have decided to gradually link together their know-how, resources and destinies. Together, during a period of enlargement of 50 years, they have built a zone of stability, democracy and sustainable development whilst maintaining cultural diversity, tolerance and individual freedoms. The European Union is committed to sharing its achievements and its values with countries and peoples beyond its borders.
© 2015 CoMeDPro


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