Copy

Sunday, July 9, 2017

Hey <<First Name>>!  How have you been?  Have you been on any cool waterful adventures lately?  I'd love to hear all about them!

This is the third quarter E-Letter I'm sending out for 2017, which is so full of awesome-ness I imagine it to be blinking bright and shiny in your inbox!

If you want to scroll down, you're going to find the following sections:

Hook Me UP!
This is where you'll find the winner of the Truli-Mi Summer Giveaway along with the four runners up and one honourable mention!  BTW - If you didn't win, I arranged a FLASH sale so you can get your Truli on at a discount through my newest online retailer - Woooooo!

New Products
In my last message to you in April, I asked for your input via a Google Survey to help me in the design of the next Truli Wetsuits product.  Your responses changed my mind and made me focus in a new direction that I'm really excited about!  

Truli Wetsuits Reviews & in the News
If you're new to Truli or even for those who have been following along as my business grows, you may be interested in how we are portrayed in the media. I've featured a few of the latest media sightings below with some beautiful images, colourful graphics, and some pretty sweet content - Enjoy!

Connections...
I feel very lucky doing the work that I do mostly because I get to interact with some really amazing people.  Personally, I know I couldn't have achieved all that I've done without the support of the cheerleaders in my life.  In the Connections section of this E-Letter, you'll see me give some shout-outs to some great resources, events, or people I want to support back.

Featured TRULI GIRLS!
Women like yourself identify a lot with the image that Truli works to convey, so it is important to me that the women I select to be Truli Girls Truli embody my mission and vision.  I'm feeling super proud to announce the newest Truli Girls who possess crazy talent, creativity and leadership.  You've got to get to know these women, not to mention all the other Truli Girls!

Featured RETAILER!
Truli Wetsuits is predominantly my E-Comm business, but this year I had a goal to increase access to Truli around the world by getting them into retailers.  Slowly but surely, I'm developing relationships with some great businesses and am happy to announce the newest online retailer (who is having a FLASH sale to celebrate!)

SHOPPING!
This is self-explanatory.  Treat yourself to a Truli Wetsuit today. You deserve it - Ya!

As always, I love hearing your responses and catching up with you all. I know many of you have your very own Truli Wetsuit already and I'd Truli love it if you were to write a review on the Shop Truli Wetsuits page or on the Truli Wetsuits Facebook page.  Your experience with Truli will give very valuable insights that other women can use in their search for that perfect wetsuit.   My next E-Letter will be out at the end of OCTOBER!

All the best and happy water play,

Yours Truli,

Mia Toose
CEO/Designer
mia@TruliWetsuits.com

Hook Me UP!

You must be keen to learn who is the winner of a new Truli-Mi wetsuit from the Truli Wetsuits Summer Giveaway contest. There was only one lucky winner and the four runner ups and one honourable mention will receive Truli-Tanktops.  Thanks for participating!  I had so much fun reading everyone's comments on the FB page telling me your favourite colours!  

In order to enter the Truli-Mi Summer Giveaway, you had to do 3 things:
~ "Like" the Truli Wetsuits Facebook page (Thank-you!  We've made it to over 700 "Likes"!)
~ Sign-up for the Truli Wetsuits quarterly E-Letter at the bottom of www.TruliWetsuits.com
~ Comment with your favourite colour on the Facebook/Instagram post 

On Friday, July 7th, I hosted a Facebook Live with a giant salad bowl as my ballot box. Next time I will do the Live event direct from the Truli Wetsuits FB page as opposed to my personal profile page to make sure everyone is included.  Unfortunately, the video has been deleted for an unknown reason.  Not to worry though, I'll do something like this again in the future!
The winner of the Truli-Mi wetsuit is:

Svelte Anita Slupinski who asked for Fireball Orange

The runners up who will receive a Truli-Tanktop are:
Elea Faucheron
Alexandra Henne
Debi Sarandrea
Mati Pauner


The honourable mention who earned herself a Truli-Tanktop too goes to Joanna Brett!  Joanna wrote a POEM about the different colours of Truli-Mi wetsuits...

Some seek challenge and favour Fireball Orange;
Whilst Pashy Passion Pink many choose in a wink.
And Pot of Gold yellow helps others feel mellow,
But for me ~ Into the Blue would Truli do!
By Joanna Brett  

Svelte, Elea, Alexandra, Debi, Mati, and Joanna, please reply to this message to tell me your size and mailing address/phone number so I can send you your prize!

These were the most popular colour choices of all 94 entries:
-29 Into the Blue
-22 Pashy Passion Pink
-19 Fireball Orange
-17 Any colour!
-5 Pot of Gold Yellow
-2 Blue OR Pink
Thank-you to everyone who participated and in case you weren't so lucky this time, I've arranged for a 10% discount for you via my newest online retailer, Kirk Scuba Gear!  Hurry as this sale is only here for 1 week.  Use code SAVE10 at check-out on the Kirk Scuba Gear website (all wetsuits included).  

New Products

In April I sent out the Truli "Hi! How have you been" E-Letter and I included a link to a survey.  I asked all of you to give me your feedback on what you would like and need from your wetsuit.  At the time, I envisioned the Truli-Top, which will be a 1-2mm neoprene rashguard to be worn beneath the Truli-Mi or Truli-Capri (or on its own); however, after listening to all of your feedback, I've decided to jump ahead and get going on even more coverage.

I am working on some sample designs that will have you Truli-Covered!  That means fleece-lined Truli Wetsuits with full arm and leg coverage in both 3mm and 5mm thicknesses.  The plan is to have these samples tried, tested, and perfected this summer.  I'll let you know how it goes and will give a full report in the next E-Letter with the Truli-Tops coming at a later time!

Truli Wetsuit Reviews & in the News

It's Truli amazing for me to see all of you women out there sporting your Trulis and I absolutely love spotting Truli Wetsuits in the media.  Enjoy the gorgeous imagery and awesome content in the most recent Truli Wetsuits Reviews & in the News.
SCUBA Magazine by the British Sub Aqua Club (BSAC)
Print issue July 2017
Page 81
Review by Jane Morgan
SCUBA Magazine by the British Sub Aqua Club (BSAC)
Print issue July 2017
Photography:  David Volkert
Graphics:  Sophie Jardin
Truli Girl:  Me!
IKSURFMAG
Online edition July 2017
Issue 63, Page 131
Photography:  Jaclyn Walker Photography
Graphics:  Sophie Jardin
Truli Girl:  Cesca Peirce
Ola'pi Creative
Blue Business Spotlight:  Truli Wetsuits
June 2017
Photography:  Pay Aponte
Graphics:  Ola'pi Creative
Truli Girl:  Paola Espita
Check out more Truli media sightings by clicking on the entire list here.

Contact me at mia@TruliWetsuits.com if you'd like to review or feature Truli Wetsuits in your publication!

CONNECTIONS...

In the short-time I've been in business with Truli Wetsuits I've been learning SO MUCH!  But the number 1 thing I see time and time again, whether it's social media or in person, is that women support women tremendously.  I value this very much and I promise to always connect and spread the positive vibes because, in the words of
Sarah Richard (Founder of Girls that Scuba),

"Together we are stronger"


Women's Kiteboarding Community ~ Laurel Eastman
Welcome to the Women's Kiteboarding Collective! A private place for ladies only to connect, inspire, learn and teach. 

We are passionate kiteboarding women looking to share our knowledge, stoke, travels, struggles, and expertise or ladies interested in learning our great sport. 

Make sure to check out the "rules" and guidelines as they are very strict as to when and where you can advertise.  I'm totally loving hearing about everyone's experiences and the very cool environment to share!

Girls That Scuba ~ Sarah Richard
This is a group for all scuba-loving girls to share their tips and stories as well as ask for help and advice on anything scuba related. Join in and be a part of an awesome community of Girls that Scuba! 

This is essentially the same concept and vibe as the kiteboarding group, but for scuba! Highly recommend joining in and definitely sign-up for their newsletter for some cool discounts on dive gear. Sarah Richard loves to give shout-outs to start-ups and small businesses like Truli!  

NOTE:  The Girls that Scuba Instagram was hacked recently and all of the posts deleted and the 22K organic followers "sold". Although Sarah has tried to recover the account from Instagram, she has so far been unsuccessful and has reluctantly decided to start a new account:  @GirlsthatScubaDive  Even though she has to start from scratch, let's follow @GirlsthatScubaDive and see if we can engage even more followers than last time!
Make sure you continue to use your hashtags #GirlsthatScuba and connect with the group on Facebook
 

Fundraising for Ocean Protection ~ Pia Oyarzun
Truli Girl, Pia Oyarzun is on the the Project AWARE's Bank of America Chicago Marathon Team.  They are fundraising for a global challenge, helping tackle two of the biggest threats facing our ocean – marine debris and over-exploitation of shark and ray species.

These endurance super heroes are bringing the community together to raise critical funds and awareness for the plight of our ocean and its wildlife. 

Ocean protection depends on our actions, large and small. Now, more than ever before, we are taking a stand for conservation. Please generously support this challenge to help: 

  • Fight to stop the ugly journey of our trash
  • Insist on full protections for the most vulnerable shark and ray species
  • Negotiate policies that ensure a brighter future for our ocean and its wildlife

Thank you for supporting ocean protection through Project AWARE's Bank of America Chicago Marathon Team, it fuels grassroots activities and policy change in two areas - Marine Debris and Sharks in Peril - necessary to ensure a clean, healthy ocean planet today and in the future.

Go Pro with Hayley-Jo ~ Hayley-Jo Carr
Is it time you went from recreational scuba diver to professional PADI Instructor?  Truli Girl, Hayley-Jo Carr, can be the one to give you the skills, training, and certification to make that dream come true and all at the world-class dive destination - Stuart Cove's Dive in The Bahamas.

Ocean Allison ~ Allison Randolph
We all know that education is power!  Allison, aka "Ocean Allison", is a Marine Biologist turned Ocean Communicator who is talking about our amazing blue planet.  Follow along on her fascinating Podcast interviews featuring remarkable guests making a difference in this world.  
 

Featured TRULI GIRLS!

We've got some serious new Truli Girl talent to complement the Ambassadors who are actively representing Truli.  These two water women who live and work in The Bahamas are talented, creative, and true leaders!  They approached me with an interest in representing for Truli and happily went through the screening process.  This process allows me to see which women are in line with the image of Truli Wetsuits, how committed they are to helping Truli succeed and let's me get to know them a little better.
I'll let you be impressed when you read each of their Bios along with the other Truli Girls here and we look forward as they begin to post themselves in action in their new Truli Wetsuits!

Hayley-Jo Carr (Nassau, Bahamas/UK)

Instagram:  @HayleyJoCarr
Facebook:  Facebook.com/GoProWithHayleyJo
YouTube:  YouTube.com/HayleyJoCarr
Twitter:  Twitter.com/HayleyJoCarr
Google+:  Plus.Google.com/+HayleyJoCarr
LinkedIn:  LinkedIn.com/in/HayleyJoCarr

Photography:  Truli GIrl Pia Oyarzun

Pia Oyarzun (Nassau, Bahamas/Chile)

Instagram:  @Piachichile @MadeInWater
Facebook:  Facebook.com/Piachichile   Facebook.com/MadeInWater  

Featured RETAILER!

Your One Stop Solution For Scuba Diving Equipment

Kirk Scuba Gear is the newest business to be selling Truli Wetsuits.  They are an online dive gear E-comm store based in London, Ontario, Canada and are able to ship all over the world. To celebrate this new partnership, enjoy a savings of $25-$30 with a 10% discount when you purchase on the Kirk Scuba Gear online store.  Use discount code SAVE10 until July 14th.
 

Here is a list of all the Retailers currently selling Truli Wetsuits!

SHOPPING!

Truli Wetsuits in Fireball orange.  Women's Wetsuits for all water sports.  Scuba diving, Kiteboarding, Wakeboarding, SUP
Truli Wetsuits in Pot of Gold yellow.  Women's Wetsuits for all water sports.  Scuba diving, Kiteboarding, Wakeboarding, SUP
Truli Wetsuits in Truli-Capri Harmony.  Women's Wetsuits for all water sports.  Scuba diving, Kiteboarding, Wakeboarding, SUP
Shop Now
Truli Wetsuits in Pashy Passion Pink.  Women's Wetsuits for all water sports.  Scuba diving, Kiteboarding, Wakeboarding, SUP
Truli Wetsuits in Into the Blue.  Women's Wetsuits for all water sports.  Scuba diving, Kiteboarding, Wakeboarding, SUP
Copyright © 2017 Truli Wetsuits, All rights reserved.


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Email Marketing Powered by Mailchimp