The XModalists at Food Matters Live 2015
17-19 November, 2015 - ExCeL, London. Register here.
Food Matters Live has teamed up with the Crossmodal Research Laboratory, University of Oxford, to create an immersive journey through our senses, showcasing the latest insights from the exciting emerging science of Gastrophysics that is changing the way we understand food perception.
Food is one of the most multisensory of our experiences, one in which all our senses interact to create our perceptions. By understanding how the senses work, we can truly understand how we shape our beliefs, preferences and choices, which might be a key role in developing the more exciting, commercially viable, sustainable and healthy foods of the future.
Charles Michel who will be be leading the Food Sensorium at Food Matters Live said, “As chef-in-residence of the Crossmodal lab, I'm interested in using scientific methods to understand and rethink culinary creation, raising awareness on the importance of designing for all our senses in order to create the more sustainable, exciting and healthy foods experiences of the future".
Visitors will be able to get a first-hand experience of sensory illusions, olfactory tricks, sonic seasonings, and scientific experiments, amongst other entertaining and educating activities, performed by artists and scientific researchers.