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Your regular Newsletter on Platforms with updates from Boundaryless - Platform Design Toolkit

Dear community member,
as our loyal reader may know, we at Boundaryless provide our adopters with free and accessible design tools for the explorationdesign, validation and development of platform-marketplace strategies. In this week's  blog post you'll learn about:
  • the role of the product value proposition in platforms;
  • how does the marketplace-platforms stack of looks like today;
  • how the nature of the platform experience influences the network properties and thus the growth flywheels
  • the role of financial services in driving growth;
  • how the process of rebundling is redefining what platforms and marketplaces do in mature markets.
The work we are premiering here on our latest blog post on the topic of growth, network effects, defensibility and product thinking in platforms is premised on demystifying and democratizing this thinking, opening it to as many as possible. For similar reasons, in 2013 we created the first Platform Design Toolkit - now adopted by thousands worldwide - and we later released the companion Platform Opportunity Exploration guide. Extending this framework to growth, defensibility and platform-product design is thus rooted in the same approach: making it easy and accessible for anyone, anywhere.  

Why do we think that this is the case? We believe platform growth is now a basic capability to be built in teams and organization and here’s why: marketplaces and platforms are now pervasive.


This essay is the first "research update" in a process that will be a few months long and will lead to the publication of a new "Growth Guide" and a new learning course for our community to enjoy.

Subscribe here https://platformdesigntoolkit.com/growth-subscribe to:
  • be notified for all research updates releases;
  • be notified for new webinars we're going to organize on the topic;
  • get access to a Super Early Bird heavily discounted ticket on the course release date;
And now...
Read the blog post!
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And now enjoy our ...
PLATFORMS & ECOSYSTEMS 

KEY READS & MORE 
Our curated list of the best reads, videos, and podcasts to inform and transform your understanding 👇
🗞️ Reads
THE HIGHLIGHT OF THE ISSUE
A landmark note on the future of marketplaces↴
Powerful insights on consolidation and market polarisation. We hope to see more work re-exploring better effects of commoditization and the innovation cycle (as in Simon Wardley ILC cycle) and the unfolding risk landscape. In any case, this is your Must Read for the Weekend, seriously.
The Post-Covid Future of “Everything as a Service” ↴
An interesting piece on the evolution of B2B and the emergence of customer success management (CSM), which is "all about ensuring customers recognize and capture the benefits of technologically innovative solutions [...] making sure that value is not only promised but also delivered and accounted for".
What is a Bio Platform For?  ↴
Jorge Conde and Judy Savitskaya on the A16z blog explore what does it mean to apply platform thinking to the recent Biotechnology innovation landscape. As biology graduates from the industrial era to clean interfaces, the opportunity space seems to be widening.
Internet 3.0 and the Beginning of (Tech) History ↴
A key reading on the aftermath of the Capitol Hill violent insurrection  and how Internet 3.0 is going to be all about politics: "After last week, the world is awake to the stakes; politics—not economics—will decide, and be decided by, the Internet."  A must read!
Building Business Ecosystems 101 ↴
Here you find a nicely compiled recap on business ecosystems by Nima Torabi which may provide beginners with several interesting references to start dipping the toes into this endlessly vast topic. Well done.
CLASSIC READINGS (2019) 
How Fintech Unlocked Enormous Value ↴
In this blog, NFX Co-founder Pete Flint explored the potential in embedding financial services in multi-sided marketplaces. A landmark reflection from 2019 that anticipated the evolution of the field. A good complement with one of this week's podcasts.
... see our videos and podcast suggestions below 
Wanna learn Platform Design? Grab your community discount.
🎙️  Podcasts & Videos
Did you catch up with Boundaryless Conversation Podcast Episodes published so far?
Check them out as the podcast is also available on Apple PodcastsSpotifyGoogle PodcastsSoundcloudStitcherCastBoxRadioPublic, and other major podcasting platforms.
If you're using an Apple device, and you want to support our podcast, please take a moment now to go here and rate our podcast 5 stars! This really helps listeners discover our conversations and join our community!
Our Latest Episode: Becoming Anything you want in the Platform Value Chain ↴
Our latest podcast episode features a more than terrific chat with Adrien Nussembaum, US CEO of Mirakl a french unicorn providing a marketplace SaaS that empowers B2B and B2C organizations to launch and grow an enterprise marketplace at scale. Adrian has an extraordinary understanding of e-commerce and third-party sellers ecosystems and this podcast is a precious gem that will help you understand how this industry is poised to evolve.
Check out this unmissable episode!
Stay tuned for the upcoming episodes with:
  • Strategy legend Rita McGrath on the evolution between firms & marketplaces
  • Visionaries of the future of work Laetitia Vitaud and Albert Canigueral 
  • Strategic thinking legend Simon Wardley
  • The Ready Founder and Future of organizing pioneer Aaron Dignan for a discussion around leadership in scalable organizations
 
The Illusion of Data 

Repeat with us "There's no such thing as data". We want to make a manifesto out of this amazing podcast with Benedict Evans and Toni Cowan Brown which fully resonates with earlier reflections we had Every time you say Data-Platform, God Kills a Kitten.

Hard Truths About Digital Banking 
A terrific interview with Leda Glyptis, a recovering banker now Chief Client Officer at 10x Technologies, who debunks uncountable myths around what's possible in digital banking. aperture.co strikes again! Listen to this for your wrap up of the financial services industry.
Breaking Down the Food Ecosystem: 2021 ↴
A truly incredible deep dive into the ecosystem of (industrial) food production and distribution: value chains, modularity, franchises, the example of Domino's Pizza, and much more. By Invest like the Best.
Just terrific.
From the same host, you also find a great interview with Carlos Cashman, founder of Thrasio on the evolving nature of e-commerce, the shape of Amazon Ecosystem and much more.
Agile at Tesla ↴
A crazy great interview with agile legend Joe Justice on agile at Tesla. One could think of it as just the fascinating story of the most innovative company of all time but in reality, it's a ton of insights from one of the most well-renowned agile practitioners in world-leading companies. A total must!

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Accelerate your project! 💻

Join  a cohort of learners (by doing) by bringing your project into an intense 2-day session to drive you from identifying and mapping your entities, to designing the two key engines of value creation in the platform (the transactions marketplace and the learning engine) that will compose the platform experiences you want to bring to the ecosystem.  If you don't have a project: we'll either help you join other participants and form a team or provide you with a pedagogic design context for you to maximize learning .
Grab the Early Bird or the 15% community discount on Regulars
All info on learning opportunities available here
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Play with Platforms: Platform Design Toolkit
Enjoy Platform Design Toolkit 2.2, grown on several years of experience with startups, corporations, and institutions of all kinds. 
Highlights on this release:
  • an updated Transaction Board canvas, now more explicitly helping you to work on reducing transaction costs in interactions;
  • an updated User Guide (2.2);
  • the possibility to instantiate a virtual board for online collaboration, thanks to our partnership with Miro, a leading online collaboration software worldwide.
Download the Platform Design Toolkit Now!
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