As you may remember, we're looking for platform shapers that used Platform Design Toolkit and want to tell their story: fill out this form and be featured on the upcoming Adopters Webinars of 2019. Re-watch the first one here.
Grab an Early Bird for Paris in February! There are only a few Early Birds left, sales end December 31st.
👉 Our curated list of the best reads, videos and podcasts on Platforms (& more)
The Breadth and Depth of Job-To-Be-Done ↴
In this article, Ben Thompson explains why painstakingly segmenting the customer base upon the deep understanding of what consumers are trying to accomplish will define—both—opportunities and limits of an aggregator's strategy (+ podcast below)
This additional piece lays down sixteen different approaches to measure network effects with KPIs, divided into multiple dimensions according to which context or perspective you're looking from. Nice extension to the read above.
The Kafkian, Growing and Unstoppable Jurisdiction of Amazon ↴
When the swift, dumb and highly automated bureaucracy at Amazon decides to turn off some Sellers Accounts condemning twenty-people businesses to bankruptcy, it seems that the only way to appeal to these kinds of unilateral decisions is to plead guilty (even when you've done nothing wrong).
If you enjoyed Ben Thompson articles that we often post like the one above, where he explains the relation between Aggregation Theory and the Jobs-To-Be-Done framework, you will certainly enjoy his recently returned exponent.fm podcast that periodically rocks on featuring HBR's James Allworth and him exploring several topics on Aggregators, Tech and Business.
In this episode, they're talking about how consumer and enterprise markets are so fundamentally different, especially in the way they grow.
Wanna play the Platform game?
A few weeks ago we released Platform Design Toolkit 2.1: it builds on two years of experience with startups, corporations and institutions of all kinds.