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From idea to bottle  

You’re hosting a party, and you’re looking for a vodka to get everyone in the right spirit. You’re standing in the liquor store aisle, and you are presented with many different options. Different brands use different colors, photos and fonts along with a variety of other design elements to stand out on that shelf. So why did you choose that bottle? 

At MindFire, we use a wide variety of design elements to help positively affect our clients’ target audiences – to essentially make our clients stand out. We’re more interested in showing you what we mean, so we’ll use the work the MindFire design team did for our friends at Mississippi River Distilling Company as an example. 

CONTINUE READING

Embracing EICC

The spot MindFire created for our friends at Eastern Iowa Community Colleges (EICC) was recognized with a National Council for Marketing & Public Relations (NCMPR) award! Hoooray! Rize was a great partner on this project. The spot features a confident script that embraces just why EICC is known as THE community’s college in a poised, innovative and emotional way. Special shout out to the Arsonists who helped create the spot – especially Creative Arsonist Caroline! 

SEE IT HERE
Join the arsonists
Are you a designer? Is social media your expertise?
Are you ready to work in a fast-paced, fun-filled environment? Or do you know a designer or social media wizard itching for a new opportunity? MindFire has two open positions: graphic designer and social media coordinator. We hope you have the spark we're looking for. 
LEARN MORE

Bri's Fav

This iconic brand created a commercial without mentioning their name or showing their logo. It’s an anti-ad. (Psst…did you notice the small print at the end?) Check it out

Dre's Fav

This cute video is a great lesson in gratitude during the busy holiday season. Watch it here.

Kyle's Fav

This is an ad for a gift guide that shows the dreams you put behind your wish list. Check it out here.  
MindFire Communications and the Book of Faces
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