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How to stay true to your brand during a world crisis

It’s a scary time – not only for our health and well-being, but for businesses too. We know many businesses are wondering how to proceed. And as brand experts, we’re firm believers that a strong brand is even more important during a crisis. It’s those critical relationships with customers that are going to help your business now and stand out when this is over. With that in mind, we’re sharing a few tips of how to stay true to your brand during this time.


Stitches for Safety

What do you do when the Centers for Disease Control and Prevention urges Americans to wear cloth face coverings in public to prevent the spread of the virus? You help your client call on their audience of quilters to pitch in. Using their fabric and creativity, the APQS community rose to the occasion. 


Jennifer's Fav

This spot from Hy-Vee does a great job of saluting all of the essential workers during this pandemic, including their own employees. See it here.  

Jamie's Fav

Such a moving video capturing SO many of the emotions we're all feeling at this crazy moment in time. View the video.    

Jen's Fav

Burger King just launched a new ad – Stay Home of the Whopper. Not only are they urging people to stay home, but they are donating sandwiches to nurses. Check it out here
MindFire Communications and the Book of Faces
YouTube and MindFire, what a great pair!
Copyright © 2020 MindFire Communications, All rights reserved.

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